Misfit was founded on October 2011, it was named after one famous Apple's slogan: "Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes".
They launched their first product on 2012 via an Indiegogo Campaign with which they raised $900k over a goal of $100k.
They offer high-quaility wearables such as Activity and Sleep Trackers.
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